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Our Story

Gentle Goodness' philosophy is simple: gentle & good. What does this imply? We provide skincare items that honour and safeguard the pristine nature of people and the environment. The world should be better off when we leave it than when we found it. Not just for us, but for the following generation as well, so they can select and appreciate Gentle Care.

Gentle Goodness was founded with a goal of developing safe and gentle formulations for both our family and yours. We carry out our purpose by abiding by the Gentle Goodness Standard as a set of guiding principles and placing our values into practice when it comes to innovation and development.

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